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WHO WE ARE ?

AFMA is short for Annenberg Film Marketing Association, an USC-recognized student organization founded on September 2013.

 

The purpose of AFMA is to provide students with opportunities to explore business side of the entertainment industry through participating in projects and events.

 

AFMA also aims to provide filmmakers with the connections among students and professionals.

 

AFMA provides services for students and independent filmmakers, which include but not limited to the following activities: marketing campaign development, film festivals submission, publicity event planning, and film distribution.

 

Members of AFMA are from different backgrounds which share a mutual passion for film marketing. 

AFMA Annual Film School Festival

  • As an annual celebration of the emerging Chinese film talents in North America, the Festival is the first of its kind.

  • Showcased excellent student shorts, including the Student Oscar Winning short Door God (Dir. Yulin Liu).

  • We invited Industry professionals and film scholars from China and Hollywood as judges, panalists, and guests to the festivals.

  • Attracted 3 TV media, 10 printed media, and 35 Net TV.

 

Film Premiere

  • Made in China (showcased at 2014 Cannes Film Festival Short Corner) 

 

Film Marketing

  • Submission of the independent film Wonderland (270,000 views on Tencent Video) to film festivals.

 

Filmmaker Mixers and Panels

  • Providing thought provoking presentations, panels and discussions. Our Panel Discussions has invited guests such as Hongyan Zhang (veteran producer), Michael Peyser (Professor at USC School of Cinematic Arts), Xiaolin Liu (Vice President of Shanghai New Culture Media). 

  • Filmmaker Lounges (2014&2015).

 

Business cooperation

  • Greenfield Capital Group Project Evaluation 

  • Feature Film Lost In Vegas business plan  

  • China Lion Film Distribution Inc Marketing Research 

  • Copresenting the North America Chinese Director Short Film Tour--LA Closing Screening

What Have AFMA Done?

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WHAT WE DO ?

A. Film developing

     Script coverage writing

       Project evaluation

       Business plan development

B. Film distribution

     Film festival submission

       Marketing campaign development 

      Public event planning

       Online distribution

       Distribution research

C. Film exhibition

     In-theater marketing and scheduling

Connect With AFMA

 

 

For

AFMAers

A. Case Studies

     Marketing Campaigns Study

B. Topic Study

     Film production

      Film distribution

      (via studios + independent distributers)

      Film exhibition

      Film marketing

C. Lectures Given by Guest Speakers
D. Member Sharing

For

Partners

A. Events/Projects

     Anual film festival

     Filmmaker mixers

     Panel discussion

     Short film made in China premiere

     Short Film Wonderland marketing and distribution

     Greenfield Capital Group Projects evaluation

     Feature Film Lost in Vegas evaluation and development 

B. BLOG/Wechat

     Distribute useful information daily

C. Promotion

     Promote talented filmmakers

 

    

 

 

     
 
 

For

Filmmakers

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