AFMA Presents
WHO WE ARE ?
AFMA is short for Annenberg Film Marketing Association, an USC-recognized student organization founded on September 2013.
The purpose of AFMA is to provide students with opportunities to explore business side of the entertainment industry through participating in projects and events.
AFMA also aims to provide filmmakers with the connections among students and professionals.
AFMA provides services for students and independent filmmakers, which include but not limited to the following activities: marketing campaign development, film festivals submission, publicity event planning, and film distribution.
Members of AFMA are from different backgrounds which share a mutual passion for film marketing.
AFMA Annual Film School Festival
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As an annual celebration of the emerging Chinese film talents in North America, the Festival is the first of its kind.
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Showcased excellent student shorts, including the Student Oscar Winning short Door God (Dir. Yulin Liu).
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We invited Industry professionals and film scholars from China and Hollywood as judges, panalists, and guests to the festivals.
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Attracted 3 TV media, 10 printed media, and 35 Net TV.
Film Premiere
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Made in China (showcased at 2014 Cannes Film Festival Short Corner)
Film Marketing
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Submission of the independent film Wonderland (270,000 views on Tencent Video) to film festivals.
Filmmaker Mixers and Panels
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Providing thought provoking presentations, panels and discussions. Our Panel Discussions has invited guests such as Hongyan Zhang (veteran producer), Michael Peyser (Professor at USC School of Cinematic Arts), Xiaolin Liu (Vice President of Shanghai New Culture Media).
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Filmmaker Lounges (2014&2015).
Business cooperation
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Greenfield Capital Group Project Evaluation
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Feature Film Lost In Vegas business plan
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China Lion Film Distribution Inc Marketing Research
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Copresenting the North America Chinese Director Short Film Tour--LA Closing Screening
What Have AFMA Done?
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WHAT WE DO ?
A. Film developing
Script coverage writing
Project evaluation
Business plan development
B. Film distribution
Film festival submission
Marketing campaign development
Public event planning
Online distribution
Distribution research
C. Film exhibition
In-theater marketing and scheduling
Connect With AFMA
For
AFMAers
A. Case Studies
Marketing Campaigns Study
B. Topic Study
Film production
Film distribution
(via studios + independent distributers)
Film exhibition
Film marketing
C. Lectures Given by Guest Speakers
D. Member Sharing
For
Partners
A. Events/Projects
Anual film festival
Filmmaker mixers
Panel discussion
Short film made in China premiere
Short Film Wonderland marketing and distribution
Greenfield Capital Group Projects evaluation
Feature Film Lost in Vegas evaluation and development
B. BLOG/Wechat
Distribute useful information daily
C. Promotion
Promote talented filmmakers